1967 Regimental Red Pontiac Firebird Advertisement

Taking on a Firebird 400 is awe-inspiring even if you’re prepared for what happens when you connect 400 chromed cubic inches to a heavy-duty 3-speed and couch it in special suspension.

(You can even order wide- or close-ratio 4-speed, 3-speed Turbo Hydra-Matic and Ram Air)

So we designed the Firebird HO. Our light heavy-weight. Its 326 cubes lay out 285 hp in prolific abundance. Via four barrels Dual exhausts announce its coming. A sassy sport stripe on each flank says: It’s here.

Our Firebird Sprint is for people who’ve found

Europe waiting. Features: 215-hp, 4-BBL Overhead Cam Six, Split manifold. Exotic exhaust note. 3-speed floor shift. Road-hugging sports suspension. Much arrogance.

Even our cool ones speak with authority: Firebird 326 is regular-gas, 250-hp V-8. And Firebird is a 165-hp Overhead Cam Six. All Firebirds have GM’s standard safety package and road-gripping wide-oval tires. All you have to do is decide which Firebird is for you.


Pontiac’s Magnificent Five are here!