1968 Swinging Variation Ad

Pontiac Firebird 400. Swinging variation on a Wide-Track theme.

The question was, what do we do to turn a Great Wide-Tracker into Pontiac’s ultimate answer to the American Road?

The answer was, build the Firebird 400. And build it with a 400-cubic-inch, 330-horsepower Pontiac V-8. The kind of engine that makes you wonder why they tunnel through mountains when it’s so easy to go over them.

Then, equip the 400 with Wide-Track stance and very wide tires. They hold the Firebird to an "S" curve the way a roller coaster holds to a hairpin.

Then, finish the Firebird off with an interior of bucket seats. Morrokide upholstery (it acts so much like leather, only a cow can tell for sure). And a Hurst for shifting away idle minutes. That is, if you can find any in a 400. Because about the only time they’re likely to occur is when you close the garage door.