Firebird side moldings on 1968

Q: Firebird side moldings on 1968

We recently purchased a 1968 Firebird 400 car. The car isn’t the original color otherwise it is all original right down to the wire wheel hubcaps. It has air conditioning and deluxe interior. It also has a body side molding that looks like it belongs on the car but we haven’t seen it on any other Firebirds. The trim runs from the back of the front wheel opening to the front of the back wheel opening. It’s chrome with pointed tips and a rounded black vinyl in the center. Do you know if this is an original option or has someone added it?

A: Regarding the Vinyl bodyside moldings, there is no listing I can find that shows this as a factory/dealer option though, I wouldn’t doubt it if a dealer did install these (or an aftermarket brand). Similar to various shapes and sizes of Sideview mirrors and seatbelts.. back in the 60’s, just about anything was possible.

A: According to the original Pontiac Sales Manual, this (Body Side Molding Vinyl Inserts) was a standard body feature on the Catalina, Executive, and Bonneville. Nothing mentioned for the Firebird in that section, optional equipment, or prices. All I could find available are an optional vinyl rally stripes which these do not sound like. My 1968 had the body side molding vinyl inserts on also before I restored it. Note that some ‘special’ equipment was installed at the dealership and I have found many old Firebird articles and ads had the side moldings on them in the pictures.

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