EXECUTIVE EXTERIOR STYLING (i-4)

1968 Pontiac Sales Album
Executive Hardtop Coupe front and side styling

EXECUTIVE EXTERIOR STYLING

Notable Features at Front and Side:

Functional, wide and deep peripheral wraparound front bumper completely surrounds the traditional split grille and dual, horizontally mounted headlamps.

Parking lamps and all-new side marker lights, share common wraparound lenses.

Recessed windshield wipers completely conceal wiper blades below the hood line.

A full extra inch of wiping articulation is provided on driver’s side for improved visibility.

Full-length moldings with color-keyed vinyl insert protect and decorate lower body sides.

Executive’s standard decor group consists of bright metal window reveal moldings, rocker panel molding and roof drip scalp moldings on all models.

Notable Features at Rear:

Full-width, wraparound rear bumper, reinforced end-to-end for extra strength and safety.

A narrow, bright horizontal molding connects the tail lamp assemblies—completes the distinctive “Executive” look at the stern.

Right and left tail lamps join bumper at outboard extremities for unified “Wide-Track” lighting.

Backup lamps share the large lenses with stop and tail lamps to provide new rearward visibility.

“Pontiac” name in individual letters is centered on the rear panel.

Specific Exterior Appointments:

“Executive” name in lower case letters appears at rear of both front fenders.

Bright chrome rocker panel and wheelhouse opening moldings enhance the long, “Executive” image.

All-new “Vee” design rear side marker lights provide positive side identification.

Bright chrome-plated, deluxe wheel covers with “PMD” identity accent the Executive’s ’68 styling theme.

Executive Hardtop Coupe rear and side view

Executive front-fender scriptBright chrome rocker panel molding
“Vee” design rear side marker lightDeluxe wheel cover with PMD identity

I-4

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Content last modified: July 9, 2026 at 2:41 am