Special Paint Option CODE SPR and Carousel Red for 1969

Q: Special Paint Option CODE SPR and Carousel Red for 1969

I have a couple of questions regarding the info I have received on my Firebird from PHS.

What is the significance of the special paint option CODE SPR? Mine is carousel red. What is special about that ?

Does anyone know what the last 2 items on the options list are. They are:

OPTIONAL LOC CODE 011
ADV.ASSN.COL CODE 011 $10.00

A: * Carousel Red was a Special Order Paint in 1969 for Firebird

A: The ADV.ASSN.COL that is shown on a dealer invoice means “Advertising Association Collected”. The local dealer advertising groups will charge a certain amount for each car to fund the tv and local newspaper ads.

OPTIONAL LOC means that the car was unloaded by the driver of the car carrier at the dealers “Optional Location”. Many dealers have a different location or storage lot, where they store their new-car inventory.

I assure you that neither of the notes on an invoice are showing this car, or any car as being used for promotional purposes! By the way………… lots of invoices had these notes. They are nothing special.

The story on Carousel Red is a good one, but there is absolutely no truth to it! Pontiac did release four (4) special order colors for 1968. These colors were:

Windward Blue, Goldenrod Yellow, Pink and the equivalent of Carousel Red. These colors were available on all 1968 Pontiacs, not just the Firebird. To the best of my knowledge, the reasoning for releasing these special colors was that both Ford and Chrysler had some very popular “bright” colors, including an orange in their color lineup. Remember, this was the psychedelic era! This was GM’s response to those offerings, nothing more!!!

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