Special Paint Option CODE SPR and Carousel Red for 1969
Short answer: Carousel Red was a special-order paint (code SPR) for the 1969 Firebird — and despite the popular legend, there’s nothing more special about it. It was GM’s answer to the bright colors Ford and Chrysler were running in the psychedelic era.
- Pontiac released four bright special-order colors for 1968 — Windward Blue, Goldenrod Yellow, Pink, and the equivalent of Carousel Red — available on all Pontiacs, not just the Firebird.
- The invoice notes are routine, not special: OPTIONAL LOC = the car was unloaded at the dealer’s separate storage lot; ADV.ASSN.COL = “Advertising Association Collected,” a per-car charge funding local dealer-group advertising. Neither means the car was used for promotion.
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Content last modified: June 13, 2026 at 10:06 am
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