I had not thought about taking the for sale add to the border for importing as well as the bill of sale. I imported an 87 Dodge pickup, so value (or lack of) was never in question. lol.
It can take time to get the US title though, so the buyer needs to have somewhere to park the car. Depending on State. I bought my truck in Washington and they mail the title to the buyer and it took them 8 weeks.