The Royal Pontiac Firebirds are few and far between. More famous were the Royal Pontiac race team cars, which had the giant "ROYAL" scrawled across their doors, and contingency decals, etc.

This is a 69 Firebird 400 that was prepped by Royal. The car started out as a base Firebird 400, was road tested by a magazine then Royal added a Ram Air setup and it was road tested again. Decades later, one automotive writer incorrectly stated this was a RAIV car.

You can see the Royal Bobcat badge in front of the door handle (they did the same on the 69 GTO). This was the only year Royal placed the emblems in this location.