I wonder if Pontiac had gone to a retro look with the most recent GTO, if it would have been a different story. Can you imagine if they product something that looked like a 1969 Judge, how things might of changed. Instead they decided to save money and went with Holden and produced a Grand Am looking car.
Yes it would but I think that by the time they made the GTO they were already planning the demise of the brand. Pontiac had a great V8 Grand Prix and did not adverize it. They had a high performance UTE in consideration that would have sold like mad. They could have reintroduced the Firebird on the Camaro platform and rekindled it. In the meantime they could have shifted the econo-cars and family vehicles to Chevy and concentrated on being the sport and performance brand. The problem, however, would be the enviros CAFE edicts by the government would have made Pontiac the drag on GM.