Every time a radiator is handled, from manufacturer through each distributor to final retail, a markup is made.

Superior Radiator is a manufacturer. They build them right in their shop, about 12 work stations for different materials and processes. They don't have a "sales staff" or marketing department. The person who usually answers the phone is the owner, and his station is closest to the phone hanging on the wall.

Building a brand, and selling through distributors, costs money. The consumer pays.

More rows is better on copper radiators. Aluminum rads are usually 2 row. More width is always better, until you reach the ends of the opening in the core support. Having fins behind solid steel does no good at all.