So you have the timing for #1 set at 9° BTDC, the carb has gas and squirts when pumped, the HEI is wired right to the battery, and it won't start. Hmmmmm. Try pulling a spark plug, keep it in the plug wire, ground it to the engine. See if it is actually sparking. You will have to excuse me if I am not responding fast. I am banging my head against the wall trying to get my little Whaler ready to launch. I must have really beat the crap out of it the last few seasons as it is full of problems. Once it is in the water I can relax a bit.